Why Every Business Needs A Website

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

With 93% of business decisions starting with a search engine search that means if you don't have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%. I would suggest that the same statistic for consumer purchases is lower but still very high, especially for larger ticket items. The larger the item, the more research and shopping people will do. My guess is probably 40-50% of consumer purchases start with an online search. Have a website that will be search engine optimized and designed to drive sales.

“One of the main reasons you should have a website for your business is to increase your organization's credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business."

Driving your audience to the website should be the foremost strategy of your business. The only place they could learn about your brand, for now, is via your website. ”

You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.

Create Relevant Content

By getting a website it makes it possible for anyone in the world to find your business. If you have a product that can be easily sold online you can dramatically increase your customer base by selling online. To learn more about how to do this, read my article Expand Customer Base By Selling Online. Or maybe you can't sell your services online but by having a website you can gain customers that are outside the geographic reach of your marketing efforts.

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.