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Video Advertising Strategy

Updated: Jul 21, 2021

Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.

- Robert Weiss

Video has such a foothold on the marketing world because it gives you the most bang for your buck, and not just in terms of budget. The dual approach of visual and audio content is a near perfect delivery method to appeal to a viewing audience that wishes to digest advertising content in a passive stream.

Hook the audience in the first 5-15 seconds: Most video advertisements targeting mobile users are native, and can easily be scrolled past, so start with your attention-grabber!

Mobile Friendly Videos Making

If you’re a frequent Internet user, you’re probably very familiar with video advertising - regardless of which platforms you prefer, video ads are everywhere. However, upon a closer look you’ll notice that the same video ad can be served in a variety of ways on different channels. Furthermore, each media channel has its own selection of video ad formats, adding to the number of options available for digital advertisers to choose from.

Before you start creating your mobile-optimized video ads, it is critical to evaluate your target audience profile. Using tools such as Google Analytics and social media Insights can help you assess how many of your site visits and social media interactions are through mobile devices. If your data shows that the majority of your audience across all channels consists of desktop users, it’ll likely be more effective to stick to your standard video ad production. If your analysis shows a significant ratio of mobile users, the next step is to narrow down your mobile-optimized video ad strategy is to determine, which media channel (or channels) has the most mobile engagement in proportion to your overall traffic. For example, if your YouTube channel has the highest number of mobile users, but your Facebook page has triple the amount of traffic overall, your video ad for mobile audiences will likely perform better on Facebook.

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